Skip the tourist-thronged markets on Lamai and Chaweng beaches, and head to the vibrant night market in Fisherman’s Village instead. It’s open every day but, if crowd averse, avoid busy Friday nights. Prep for power shopping with a seafood feast. Choose your fresh catch from an ice-packed crate at one of the grill-style restaurants, and the chef will cook the tiger prawns, lobster, or sea bass (a local specialty with lime and garlic) to order. Add a side of rice, morning glory tossed with garlic, or snag a bowl of noodles or sliced fruit as you stroll. Adequately stuffed, begin by browsing the cute kids’ clothing at Jolly Jilla Hut, and pop next door to Il Mare for bold, handmade jewelry. Pick up locally made coconut oils, creams, and soaps as souvenirs at Samui Coconut Shop. Lightweight dresses, and eye-catching cover-ups at Dalaya Boutique adhere to the island’s easy-going dress code. Designer names are notably absent but for topline trinkets, stop by House of Silver Baan Ngurn for locally made sterling silver jewelry. Wind down for the evening with a Dark Passion cocktail beneath the stars at Coco Tam’s, a beachfront Tiki-style bar where you can plop down on oversized pillows in the sand.
Hire a taxi for the hour drive to Fisherman’s Village. The newly constructed wharf area is where all the best boutiques are clustered.
JOLLY JILLA HUT: 55 Fisherman’s Village; +66-2121-9841
IL MARE: 55 Fisherman’s Village booth C11
SAMUI COCONUT SHOP: 55 Fisherman’s Village
DALAYA BOUTIQUE: 55 Fisherman’s Village; +66-85-782-1430; facebook.com/dalayaboutique
HOUSE OF SILVER BAAN NGURN: 55 Fisherman’s Village; +66-857-979-630; thaihouseofsilver.com
COCO TAM’S: 99/1 Moo 1; +66-87-592-7900; facebook.com/CoCoTams; open 4 p.m. to 1 a.m.